Hi, I’m MICA CROUSE.
Working locally and remotely from the ancestral lands of the Eastern Cherokee in Asheville, North Carolina, I’m a partner, student, changemaker, mentor, strategist and mother dedicated to helping protect people and our planet. After working across public and private sectors for two decades, I am thrilled to put my passion, skills, education and experience to good use by helping others.
Real Talk.
I left corporate America to escape its crushing weight. While honored to collaborate with communities, policymakers, advocates and companies to drive positive change, unsustainable work expectations—both internal and external—left me mentally, physically and emotionally depleted. Before starting my own business, I recognized the need to prioritize well-being, sought coaching support and took a much-needed career pause to recenter, rejuvenate and recalibrate.
This journey toward balance is an ongoing process, a continuous evolution rather than a destination reached. Emerging from that period of burnout has become a driving force in my work. Addressing systemic challenges like the climate crisis and structural racism demands everyone bring their whole selves to the table for the long haul. One of my core goals is to empower others to live out their purpose in a way that fuels their fire rather than extinguishing it. Ultimately, sustainable impact requires sustainable practices – not just in work but in life.
Mica Crouse, founder of Big Mountain Impact, is a driving force for meaningful change. An award-winning strategist and certified professional coach, she helps organizations and leaders define not just what they stand for, but how they ignite their purpose. Drawing on two decades of public and private sector experience and an MBA from Columbia Business School, Mica fosters intentional leaders, cohesive teams and authentic communication that connects with people’s values and inspires action.
Throughout her career working to address critical issues—from climate and health to equity and opportunity—Mica has crafted impactful communication strategies, facilitated transformative experiences and uplifted teams and leaders through professional coaching and speaking engagements at leading organizations. At Golin, she served as the go-to purpose expert for industry leaders like LEGO, Dow, PepsiCo, Ferrero and Wells Fargo. Prior to that, she directed sustainability communications for Walmart and spearheaded marketing communication strategies for Environmental Defense Fund’s Clean Energy and Global Clean Air programs for nearly a decade.
With a proven track record of placement in a wide variety of media, such as the NYT, WSJ, Guardian, WashPo, FastCo, NPR, TIME, Vox, USA Today, Axios and Grist, Mica is a dynamic leader who brings a holistic approach to driving impact. Beyond her core focus on social purpose, team and leadership development and strategic facilitation and communications, she possesses a comprehensive skillset that includes campaign management, stakeholder engagement, thought leadership, media relations, content marketing and expertise in navigating the complexities of ESG certifications and impact reporting.
In addition to an MBA focused on Social Enterprise, Mica holds a BA in Psychology from Southern Methodist University, ICF-accredited Certified Professional Coach certification from the Center for Coaching Certification, ICF-accredited High Performance Team Coaching certification from Erickson Coaching International and Facilitator Masterclass certificate from the Facilitator School. She received the Austin Under 40 Award for Energy, Mobility & Transportation in 2019 and has served on the Texas League of Conservation Voters, SXSW Eco Advisory and Explore Austin Boards as well as the Blue Horizons Project Community Council.
