Hi, I’m MICA CROUSE.

Working locally and remotely from the ancestral lands of the Eastern Cherokee in Asheville, North Carolina, I'm a student, changemaker, mentor, strategist and mother dedicated to protecting people and our planet. After two decades working across the public and private sectors, I bring everything I've learned and care about to helping others lead, communicate and create lasting impact.

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Mica Crouse is an award-winning communications strategist, certified coach and facilitator who helps organizations and leaders strengthen teams, navigate complexity and turn purpose into action. As founder of Big Mountain Impact and cofounder of REBOOT, she draws on two decades of experience across corporate, nonprofit, philanthropy and government to cultivate intentional leadership, authentic communication and lasting impact.

Mica works at the intersection of leadership, facilitation and communications, helping organizations align people, purpose and strategy during periods of transformation. Across three interconnected areas, she creates opportunities for leaders to connect with others, the natural world and a deeper sense of purpose in the work they do:

  1. Leadership & team development: Guiding leaders and teams through growth, change and complexity with values alignment workshops, leadership coaching and team experiences that strengthen trust, accountability and healthy, high-performing cultures.

  2. Facilitation & organizational alignment: Designing and facilitating high-stakes strategy sessions, tailored workshops, board retreats and immersive offsites that help organizations clarify priorities, strengthen alignment and turn shared goals into action.

  3. Communications & stakeholder engagement: Leading communications and advocacy efforts across climate, energy, nature, waste, health, equity and economic opportunity, with deep expertise in communications strategy, narrative development, executive positioning, coalition building, media relations and public affairs.

Previously, Mica served as a trusted sustainability and stakeholder engagement advisor at Golin, supporting global brands including LEGO, Dow, PepsiCo, Ferrero and Wells Fargo. She directed sustainability communications for Walmart and spent nearly a decade leading communications for clean energy and clean air initiatives at Environmental Defense Fund.

Mica holds an MBA in Social Enterprise from Columbia Business School and a BA in Psychology from Southern Methodist University. She is an ICF-certified professional coach with additional certifications in high-performance team coaching and facilitation. In 2019, Mica received the Austin Under 40 Award for Energy, Mobility and Transportation and has served on the boards and advisory councils of organizations including the Texas League of Conservation Voters, SXSW Eco, Explore Austin and Blue Horizons Project.


Real Talk.

I left corporate America to escape its crushing weight. While I was honored to collaborate with communities, policymakers, advocates and companies to drive positive change, unsustainable work expectations – internal and external – left me mentally, physically and emotionally depleted. Before starting my own business, I recognized the need to prioritize well-being, sought coaching and mental health support and took a much-needed career pause to recenter, rejuvenate and recalibrate.

That journey toward balance is ongoing, a continuous evolution rather than a destination. Emerging from burnout has become a driving force in my work. Addressing systemic challenges like the climate crisis and structural racism demands that everyone bring their whole self to the table for the long haul. One of my core goals is to empower others to live out their purpose in a way that fuels their fire rather than extinguishes it. Sustainable impact requires sustainable practices, not just in work but in life.